Issued 2026-09-16 at $10.19 · now $10.19 (2026-09-16, +0.0% since)
Based on its own history, a month from the 2026-09-16 close, SMPL has typically landed between $8.65 and $11.61 — a range of −15.1% to +13.9% from the issuance price $10.19.
- Actual close
- Typical path (median)
- Middle 50% of outcomes
- 90% range
2,289 overlapping 1 month windows · 2017-07-10 – 2026-08-17 · basis climatology · forecast (batch). Probability up 53.9% (90% CI 51.7–56.1%, ≈1,408 obs).
The cone is anchored at the 2026-09-16 issuance close ($10.19) — the price the forecast resolves against on 2026-10-15, not the latest close. The drawn path shape is illustrative (bands widen with √t); every labeled number is real — the anchor, the scored batch p90/IQR endpoints, and the typical move.
Where SMPL has typically landed a month from the 2026-09-16 close of $10.19 — the range is history, not a prediction.
- now $10.19 (+0.0%)
- typicalThe typical outcome — half of similar past periods did better and half did worse (not an average, so a few wild periods don't skew it). $9.96 (-2.2%)
- middle 50%The central range of outcomes — half of similar past periods landed inside it, a quarter finished above, a quarter below. $9.4–$10.53
- 90% rangeA nine-in-ten range — in about nine of every ten similar past periods the outcome stayed within these bounds. $8.65–$11.61
| Start | Return | Max drop | Max rise |
|---|---|---|---|
| 3 worst | |||
| 2020-02-20 | −39.1% | −39.1% | +0.0% |
| 2020-02-21 | −38.8% | −38.8% | +0.0% |
| 2020-02-19 | −37.1% | −37.1% | +0.0% |
| 3 best | |||
| 2020-12-01 | +43.3% | −0.8% | +43.3% |
| 2020-06-26 | +40.1% | +0.0% | +41.6% |
| 2020-11-30 | +39.7% | −0.1% | +39.7% |
2,289 overlapping windows · 2017-07-10 – 2026-09-16 · not cherry-picked
Seasonality · by month iHow this security has tended to do in each calendar month historically — a frequency, never a prediction.
iFor each calendar month, the share of years this security closed higher than the month before, and the average month-over-month return, over ~10 years of its own price history. Cells are shaded by average return. This is historical frequency, not a prediction — no month is a signal.Up-frequency and average month-over-month return · historical frequency, not a prediction
Reported insider & political trades
Every Form 4 the people closest to this company have filed with the SEC — plotted against the share price, aggregated by month, and shown with the gap between when each trade happened and when it was disclosed. A public record, not advice.
| Date | Person | Role | Action | Shares @ price | Value | Ownership Δ | vs S&P 1m | vs S&P 6m | Owned after | Filing |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026-05-14 | DALEY CLAYTON C JR | director | Purchase | 10,000 @ $11.78 | $118K | +9.8% of holding | +7.5% | not yet — horizon still open | 111,743 | Form 4 · filed 4 days after the trade |
| 2026-04-23 | KILTS JAMES M | director | Purchase | 80,000 @ $12.39 | $991K | +86.2% of holding | −9.8% | not yet — horizon still open | 172,854 | Form 4 · filed 1 day after the trade |
| 2025-11-17 | Clawson Michael L | officer | Purchase | 5,000 @ $20.00 | $100K | +15.3% of holding | −3.5% | −56.6% | 37,620 | Form 4 · filed 2 days after the trade |
| 2025-11-11 | Matthews Timothy Allen | officer | Sale | 5,859 @ $19.47 | $114K | −24.5% of holding | −2.8% | −49.6% | 18,065 | Form 4 · filed 1 day after the trade |
| 2025-11-06 | Bealer Christopher J | officer | Purchase | 9,946 @ $20.01 | $199K | +43.2% of holding | −9.4% | −54.4% | 32,966 | Form 4 · filed 4 days after the trade |
| 2025-07-23 | Tanner Geoff E | director | Purchase | 6,050 @ $33.11 | $200K | +6.6% of holding | −10.1% | −45.2% | 98,190 | Form 4 · filed same day |
| 2025-04-11 | Heflin Stuart E. Jr. | officer | Sale | 5,000 @ $37.25 | $186K | −28.0% of holding | −15.4% | −61.4% | 12,839 | Form 4 · filed same day |
The vs-S&P columns are a labeled look-back on what the stock did after each filing, measured against the index over the same window. Descriptive history, not a claim about the person or a reason to trade.
49 award / exercise / gift records — not counted as purchases
Awards, option exercises, gifts and tax-withholding disposals are shown separately and never counted as open-market purchases or sales — they carry no conviction information.
| Date | Person | Role | Action | Shares | Owned after | Filing |
|---|---|---|---|---|---|---|
| 2026-07-22 | Bealer Christopher J | officer | Award / grant | 73,361 | 132,962 | Form 4 |
| 2026-07-22 | KRAFT TIMOTHY RICHARD | officer | Award / grant | 88,081 | 147,781 | Form 4 |
| 2026-05-12 | WEST DAVID J | director | Gift | 87,000 | 1,659,800 | Form 4 |
| 2026-05-12 | WEST DAVID J | director | Gift | 261,000 | 1,746,800 | Form 4 |
| 2026-04-16 | Bealer Christopher J | officer | Withheld for tax | 2,361 | 59,601 | Form 4 |
| 2026-03-04 | Held Amy C | officer | Withheld for tax | 1,891 | 37,810 | Form 4 |
| 2026-01-28 | Schena Joseph J | director | Award / grant | 6,500 | 24,957 | Form 4 |
| 2026-01-28 | KILTS JAMES M | director | Award / grant | 6,500 | 92,854 | Form 4 |
| 2026-01-28 | Mally Romitha | director | Award / grant | 6,500 | 10,437 | Form 4 |
| 2026-01-28 | DALEY CLAYTON C JR | director | Award / grant | 6,500 | 101,743 | Form 4 |
| 2026-01-28 | Montgomery Robert G. | director | Award / grant | 6,500 | 62,287 | Form 4 |
| 2026-01-28 | GOOLSBY MICHELLE P | director | Award / grant | 6,500 | 40,713 | Form 4 |
| 2026-01-28 | WEST DAVID J | director | Award / grant | 6,500 | 2,007,800 | Form 4 |
| 2026-01-28 | WHITE JAMES D | director | Award / grant | 6,500 | 29,076 | Form 4 |
| 2026-01-28 | Ratzan Brian K. | director | Award / grant | 6,500 | 2,057,609 | Form 4 |
| 2026-01-28 | RITTERBUSH DAVID W | director | Award / grant | 6,500 | 26,600 | Form 4 |
| 2026-01-19 | SCALZO JOSEPH | director | Award / grant | 2,000,000 | 2,000,000 | Form 4 |
| 2025-11-08 | Tanner Geoff E | director | Withheld for tax | 6,235 | 154,360 | Form 4 |
| 2025-11-08 | KRAFT TIMOTHY RICHARD | officer | Withheld for tax | 1,894 | 59,700 | Form 4 |
| 2025-11-08 | Held Amy C | officer | Withheld for tax | 1,153 | 39,701 | Form 4 |
| 2025-11-08 | Heflin Stuart E. Jr. | officer | Withheld for tax | 1,073 | 12,910 | Form 4 |
| 2025-11-08 | Thomas Ryan | officer | Withheld for tax | 780 | 19,859 | Form 4 |
| 2025-11-08 | Matthews Timothy Allen | officer | Withheld for tax | 452 | 23,924 | Form 4 |
| 2025-11-08 | Thomas Ryan | officer | Award / grant | 12,859 | 20,639 | Form 4 |
| 2025-11-08 | Bealer Christopher J | officer | Award / grant | 28,996 | 61,962 | Form 4 |
| 2025-11-08 | KRAFT TIMOTHY RICHARD | officer | Award / grant | 20,090 | 58,260 | Form 4 |
| 2025-11-08 | KRAFT TIMOTHY RICHARD | officer | Award / grant | 3,334 | 61,594 | Form 4 |
| 2025-11-08 | Matthews Timothy Allen | officer | Award / grant | 3,656 | 23,351 | Form 4 |
| 2025-11-08 | Matthews Timothy Allen | officer | Award / grant | 1,025 | 24,376 | Form 4 |
| 2025-11-08 | Held Amy C | officer | Award / grant | 14,277 | 40,854 | Form 4 |
| 2025-11-08 | Tanner Geoff E | director | Award / grant | 62,405 | 160,595 | Form 4 |
| 2025-11-08 | Heflin Stuart E. Jr. | officer | Award / grant | 1,472 | 13,983 | Form 4 |
| 2025-09-06 | DALEY CLAYTON C JR | director | Award / grant | 1,722 | 95,243 | Form 4 |
| 2025-09-06 | GOOLSBY MICHELLE P | director | Award / grant | 1,722 | 34,213 | Form 4 |
| 2025-09-06 | KILTS JAMES M | director | Award / grant | 1,722 | 86,354 | Form 4 |
| 2025-09-06 | Mally Romitha | director | Award / grant | 1,722 | 3,937 | Form 4 |
| 2025-09-06 | Montgomery Robert G. | director | Award / grant | 1,722 | 55,787 | Form 4 |
| 2025-09-06 | Ratzan Brian K. | director | Award / grant | 1,722 | 2,051,109 | Form 4 |
| 2025-09-06 | RITTERBUSH DAVID W | director | Award / grant | 1,722 | 20,100 | Form 4 |
| 2025-09-06 | WHITE JAMES D | director | Award / grant | 1,722 | 22,576 | Form 4 |
Source: SEC Form 4 filings. Each row links to its original filing.
Across 2012–2021, stocks where a CEO, C-suite officer, or director had recently made an open-market common-stock purchase ran about +28 bp per month above the universe average (n=34,268 stock-weeks). A historical tendency, not a prediction.
Congressional disclosures
No congressional trades disclosed for this company.
Research tool, not investment advice — historical frequencies, not recommendations. A product of Marovel Technologies LLC. Full terms.