CELHCelsius Holdings, Inc.Consumer Defensive · Beverages - Non-Alcoholicas of 2026-09-16
Horizon

Issued 2026-09-16 at $28.25 · now $28.25 (2026-09-16, +0.0% since)

Based on its own history, a month from the 2026-09-16 close, CELH has typically landed between $21.44 and $38.31 — a range of −24.1% to +35.6% from the issuance price $28.25.

Range of outcomes in historically similar periods — not a price prediction. Ranges are scored publicly on /methodology.
  • Actual close
  • Typical path (median)
  • Middle 50% of outcomes
  • 90% range

4,923 overlapping 1 month windows · 2007-01-222026-08-17 · basis climatology · forecast (batch). Probability up 53.9% (90% CI 51.756.1%, ≈1,408 obs).

The cone is anchored at the 2026-09-16 issuance close ($28.25) — the price the forecast resolves against on 2026-10-15, not the latest close. The drawn path shape is illustrative (bands widen with √t); every labeled number is real — the anchor, the scored batch p90/IQR endpoints, and the typical move.

Where CELH has typically landed a month from the 2026-09-16 close of $28.25 — the range is history, not a prediction.

$21.44worst · -24.1%$38.31best · +35.6%
  • now $28.25 (+0.0%)
  • typicalThe typical outcome — half of similar past periods did better and half did worse (not an average, so a few wild periods don't skew it). $28.07 (-0.6%)
  • middle 50%The central range of outcomes — half of similar past periods landed inside it, a quarter finished above, a quarter below. $24.67$31.47
  • 90% rangeA nine-in-ten range — in about nine of every ten similar past periods the outcome stayed within these bounds. $21.44$38.31
Actual 1-month windows behind the coneiEvery overlapping 1-month window in this security's own price history was ranked by realized return; shown are the 3 worst and 3 best of 4,923 windows spanning 2007-01-22 to 2026-09-16. Not cherry-picked — these are the extremes of the full sample. Max drop / max rise are the deepest and highest points reached within each window. See /methodology.
StartReturnMax dropMax rise
3 worst
2007-03-02−67.2%−67.2%+0.3%
2007-03-12−65.7%−67.3%+0.0%
2007-03-13−65.6%−65.9%+0.0%
3 best
2009-06-18+256.7%−5.5%+256.7%
2009-06-19+215.0%−5.5%+256.7%
2014-02-13+214.3%+0.0%+214.3%

4,923 overlapping windows · 2007-01-222026-09-16 · not cherry-picked

Seasonality · by month iHow this security has tended to do in each calendar month historically — a frequency, never a prediction.

iFor each calendar month, the share of years this security closed higher than the month before, and the average month-over-month return, over ~20 years of its own price history. Cells are shaded by average return. This is historical frequency, not a prediction — no month is a signal.
Jan
63%
+10.1%
n=19
Feb
55%
+6.5%
n=20
Mar
55%
+10.0%
n=20
Apr
40%
+2.4%
n=20
May
55%
+9.7%
n=20
Jun
60%
+8.5%
n=20
Jul
30%
+6.9%
n=20
Aug
60%
+4.7%
n=20
Sep
25%
−8.9%
n=20
Oct
37%
−1.4%
n=19
Nov
26%
−8.3%
n=19
Dec
47%
−0.3%
n=19

Up-frequency and average month-over-month return · historical frequency, not a prediction

Reported insider & political trades

Every Form 4 the people closest to this company have filed with the SEC — plotted against the share price, aggregated by month, and shown with the gap between when each trade happened and when it was disclosed. A public record, not advice.

Share price & reported tradesMonthly open-market valueReporting lag — trade date to filing date2026-092026-082026-072026-062026-052026-042026-032026-022026-012025-122025-112025-102025-092025-08$65$242026-09-15: 2 insider purchases, $783K — DeSantis Damon, Kravitz Hal2026-09-14: 1 insider purchase, $553K — DeSantis Damon2026-09-10: 1 insider purchase, $494K — Fieldly John2026-05-22: 2 insider purchases, $499K — Kravitz Hal, Fieldly John2026-05-21: 1 insider purchase, $218K — Hanson Eric2026-03-02: 1 insider sale, $148K — Russell Joyce2025-08: 3 open-market sales, $7.9M2025-09: 1 open-market sale, $457K2025-10: 2 open-market sales, $2.8M2025-11: 2 open-market purchases, $653K2026-03: 1 open-market sale, $148K2026-05: 3 open-market purchases, $716K2026-09: 4 open-market purchases, $1.8M↑ buys↓ salesdirector DeSantis Damon — Purchase on 2026-09-15, filed same daydirector Kravitz Hal — Purchase on 2026-09-15, filed 1 day after the tradedirector DeSantis Damon — Purchase on 2026-09-14, filed 1 day after the tradedirector Fieldly John — Purchase on 2026-09-10, filed same daydirector Kravitz Hal — Purchase on 2026-05-22, filed 4 days after the tradedirector Fieldly John — Purchase on 2026-05-22, filed 4 days after the tradeofficer Hanson Eric — Purchase on 2026-05-21, filed 5 days after the tradedirector Russell Joyce — Sale on 2026-03-02, filed 1 day after the trade
DatePersonRoleActionShares @ priceValueOwnership Δvs S&P 1mvs S&P 6mOwned afterFiling
2026-09-15DeSantis DamondirectorPurchase16,000 @ $27.95$447K+0.6% of holdingnot yet — horizon still opennot yet — horizon still open2,728,187Form 4 · filed same day
2026-09-15Kravitz HaldirectorPurchase12,000 @ $28.00$336K+5.3% of holdingnot yet — horizon still opennot yet — horizon still open239,158Form 4 · filed 1 day after the trade
2026-09-14DeSantis DamondirectorPurchase20,000 @ $27.65$553K+0.7% of holdingnot yet — horizon still opennot yet — horizon still open2,712,187Form 4 · filed 1 day after the trade
2026-09-10Fieldly JohndirectorPurchase18,000 @ $27.44$494K+1.9% of holdingnot yet — horizon still opennot yet — horizon still open956,063Form 4 · filed same day
2026-05-22Kravitz HaldirectorPurchase8,400 @ $29.73$250K+3.8% of holding−3.9%not yet — horizon still open227,158Form 4 · filed 4 days after the trade
2026-05-22Fieldly JohndirectorPurchase8,475 @ $29.36$249K+0.9% of holding−3.9%not yet — horizon still open937,540Form 4 · filed 4 days after the trade
2026-05-21Hanson EricofficerPurchase7,500 @ $29.04$218K+10.9% of holding−4.2%not yet — horizon still open76,392Form 4 · filed 5 days after the trade
2026-03-02Russell JoycedirectorSale2,880 @ $51.31$148K−13.3% of holding−23.0%−48.5%18,837Form 4 · filed 1 day after the trade

The vs-S&P columns are a labeled look-back on what the stock did after each filing, measured against the index over the same window. Descriptive history, not a claim about the person or a reason to trade.

292 award / exercise / gift records — not counted as purchases

Awards, option exercises, gifts and tax-withholding disposals are shown separately and never counted as open-market purchases or sales — they carry no conviction information.

DatePersonRoleActionSharesOwned afterFiling
2026-08-07Previn Fletcher FdirectorAward / grant3,8123,812Form 4
2026-08-03DeSantis DeborahotherOther acquisition150,00010,882,396Form 4
2026-08-03Milmoe William H.directorOther acquisition150,00010,882,396Form 4
2026-08-03DeSantis DeanotherOther acquisition150,00010,882,396Form 4
2026-08-03DeSantis DeanotherOther acquisition150,0000Form 4
2026-08-03Milmoe William H.directorOther acquisition150,0000Form 4
2026-08-03DeSantis DeborahotherOther acquisition150,0000Form 4
2026-07-31DeSantis DeanotherOther acquisition150,00011,032,396Form 4
2026-07-31DeSantis DeborahotherOther acquisition150,00011,032,396Form 4
2026-07-31Milmoe William H.directorOther acquisition150,00011,032,396Form 4
2026-07-31DeSantis DeborahotherOther acquisition150,0000Form 4
2026-07-31DeSantis DeanotherOther acquisition150,0000Form 4
2026-07-31Milmoe William H.directorOther acquisition150,0000Form 4
2026-07-30Milmoe William H.directorOther acquisition150,00011,182,396Form 4
2026-07-30DeSantis DeanotherOther acquisition150,00011,182,396Form 4
2026-07-30DeSantis DeborahotherOther acquisition150,00011,182,396Form 4
2026-07-30DeSantis DeborahotherOther acquisition150,0000Form 4
2026-07-30DeSantis DeanotherOther acquisition150,0000Form 4
2026-07-30Milmoe William H.directorOther acquisition150,0000Form 4
2026-07-29Milmoe William H.directorOther acquisition150,00011,332,396Form 4
2026-07-29DeSantis DeanotherOther acquisition150,00011,332,396Form 4
2026-07-29DeSantis DeborahotherOther acquisition150,00011,332,396Form 4
2026-07-29DeSantis DeborahotherOther acquisition150,0000Form 4
2026-07-29Milmoe William H.directorOther acquisition150,0000Form 4
2026-07-29DeSantis DeanotherOther acquisition150,0000Form 4
2026-07-28Milmoe William H.directorOther acquisition150,00011,482,396Form 4
2026-07-28DeSantis DeanotherOther acquisition150,00011,482,396Form 4
2026-07-28DeSantis DeborahotherOther acquisition150,00011,482,396Form 4
2026-07-28Milmoe William H.directorOther acquisition150,0000Form 4
2026-07-28DeSantis DeborahotherOther acquisition150,0000Form 4
2026-07-28DeSantis DeanotherOther acquisition150,0000Form 4
2026-07-27Milmoe William H.directorOther acquisition150,00011,632,396Form 4
2026-07-27DeSantis DeanotherOther acquisition150,00011,632,396Form 4
2026-07-27DeSantis DeborahotherOther acquisition150,00011,632,396Form 4
2026-07-27Milmoe William H.directorOther acquisition150,0000Form 4
2026-07-27DeSantis DeanotherOther acquisition150,0000Form 4
2026-07-27DeSantis DeborahotherOther acquisition150,0000Form 4
2026-07-24Milmoe William H.directorOther acquisition150,00011,782,396Form 4
2026-07-24DeSantis DeborahotherOther acquisition150,00011,782,396Form 4
2026-07-24DeSantis DeanotherOther acquisition150,00011,782,396Form 4

Source: SEC Form 4 filings. Each row links to its original filing.

Across 2012–2021, stocks where a CEO, C-suite officer, or director had recently made an open-market common-stock purchase ran about +28 bp per month above the universe average (n=34,268 stock-weeks). A historical tendency, not a prediction.

Congressional disclosures

No congressional trades disclosed for this company.

Research tool, not investment advice — historical frequencies, not recommendations. A product of Marovel Technologies LLC. Full terms.