BZUNBaozun Inc.Consumer Cyclical · Specialty Retailas of 2026-09-16
Horizon

Issued 2026-09-16 at $2.76 · now $2.76 (2026-09-16, +0.0% since)

Based on its own history, a month from the 2026-09-16 close, BZUN has typically landed between $2.05 and $3.86 — a range of −25.8% to +39.8% from the issuance price $2.76.

Range of outcomes in historically similar periods — not a price prediction. Ranges are scored publicly on /methodology.
  • Actual close
  • Typical path (median)
  • Middle 50% of outcomes
  • 90% range

2,827 overlapping 1 month windows · 2015-05-202026-08-17 · basis climatology · forecast (batch). Probability up 53.9% (90% CI 51.756.1%, ≈1,408 obs).

The cone is anchored at the 2026-09-16 issuance close ($2.76) — the price the forecast resolves against on 2026-10-15, not the latest close. The drawn path shape is illustrative (bands widen with √t); every labeled number is real — the anchor, the scored batch p90/IQR endpoints, and the typical move.

Where BZUN has typically landed a month from the 2026-09-16 close of $2.76 — the range is history, not a prediction.

$2.05worst · -25.8%$3.86best · +39.8%
  • now $2.76 (+0.0%)
  • typicalThe typical outcome — half of similar past periods did better and half did worse (not an average, so a few wild periods don't skew it). $2.62 (-5.1%)
  • middle 50%The central range of outcomes — half of similar past periods landed inside it, a quarter finished above, a quarter below. $2.31$2.92
  • 90% rangeA nine-in-ten range — in about nine of every ten similar past periods the outcome stayed within these bounds. $2.05$3.86
Actual 1-month windows behind the coneiEvery overlapping 1-month window in this security's own price history was ranked by realized return; shown are the 3 worst and 3 best of 2,827 windows spanning 2015-05-20 to 2026-09-16. Not cherry-picked — these are the extremes of the full sample. Max drop / max rise are the deepest and highest points reached within each window. See /methodology.
StartReturnMax dropMax rise
3 worst
2022-02-10−55.3%−55.3%+5.3%
2022-02-11−52.1%−54.4%+7.5%
2022-02-09−50.6%−50.6%+1.9%
3 best
2015-10-01+86.2%+0.0%+86.2%
2016-08-04+85.4%−0.8%+85.4%
2024-09-05+85.1%+0.0%+85.1%

2,827 overlapping windows · 2015-05-202026-09-16 · not cherry-picked

Seasonality · by month iHow this security has tended to do in each calendar month historically — a frequency, never a prediction.

iFor each calendar month, the share of years this security closed higher than the month before, and the average month-over-month return, over ~12 years of its own price history. Cells are shaded by average return. This is historical frequency, not a prediction — no month is a signal.
Jan
64%
+7.7%
n=11
Feb
45%
−2.5%
n=11
Mar
27%
−2.6%
n=11
Apr
55%
+1.1%
n=11
May
55%
+4.8%
n=11
Jun
67%
+5.7%
n=12
Jul
67%
+3.1%
n=12
Aug
17%
+0.5%
n=12
Sep
33%
−0.8%
n=12
Oct
27%
−1.2%
n=11
Nov
27%
−6.4%
n=11
Dec
45%
−2.4%
n=11

Up-frequency and average month-over-month return · historical frequency, not a prediction

Reported insider & political trades

Every Form 4 the people closest to this company have filed with the SEC — plotted against the share price, aggregated by month, and shown with the gap between when each trade happened and when it was disclosed. A public record, not advice.

Share price & reported tradesMonthly open-market valueReporting lag — trade date to filing date2026-092026-082026-072026-062026-052026-042026-032026-022026-012025-122025-112025-102025-092025-08$5$22026-09-15: 1 insider purchase, $20K — Qiu Wenbin2026-09-14: 1 insider purchase, $20K — Qiu Wenbin2026-09-02: 1 insider purchase, $38K — Wu Junhua2026-06-24: 1 insider purchase, $83K — Wu Junhua2026-06-22: 1 insider purchase, $28K — Qiu Wenbin2026-06-18: 1 insider purchase, $28K — Qiu Wenbin2026-06-17: 2 insider purchases, $81K — Wu Junhua, Qiu Wenbin2026-06-16: 1 insider purchase, $27K — Qiu Wenbin2026-06-15: 1 insider purchase, $28K — Qiu Wenbin2026-06-12: 1 insider purchase, $27K — Qiu Wenbin2026-06-11: 2 insider purchases, $75K — Wu Junhua, Qiu Wenbin2026-06-10: 1 insider purchase, $26K — Qiu Wenbin2026-06-09: 1 insider purchase, $27K — Qiu Wenbin2026-06-08: 1 insider purchase, $28K — Qiu Wenbin2026-06-05: 1 insider purchase, $27K — Qiu Wenbin2026-06-04: 1 insider purchase, $27K — Qiu Wenbin2026-06-03: 1 insider purchase, $26K — Qiu Wenbin2026-06-02: 1 insider purchase, $27K — Qiu Wenbin2026-06-01: 2 insider purchases, $81K — Wu Junhua, Qiu Wenbin2026-05-29: 1 insider purchase, $26K — Qiu Wenbin2026-05-28: 2 insider purchases, $76K — Wu Junhua, Qiu Wenbin2026-05-27: 1 insider purchase, $26K — Qiu Wenbin2026-05-26: 2 insider purchases, $51K — Wu Junhua, Qiu Wenbin2026-04-17: 1 insider purchase, $50K — Qiu Wenbin2026-04-16: 1 insider purchase, $50K — Qiu Wenbin2026-04-15: 1 insider purchase, $30K — Qiu Wenbin2026-04-14: 1 insider purchase, $30K — Qiu Wenbin2026-04-13: 2 insider purchases, $58K — Qiu Wenbin, Wu Junhua2026-04-10: 2 insider purchases, $43K — Qiu Wenbin, Wu Junhua2026-04-09: 1 insider purchase, $30K — Qiu Wenbin2026-04-08: 2 insider purchases, $108K — Wu Junhua, Qiu Wenbin2026-04-07: 1 insider purchase, $30K — Qiu Wenbin2026-04-02: 1 insider purchase, $74K — Wu Junhua2026-03-31: 1 insider purchase, $34K — Wu Junhua2026-03: 1 open-market purchase, $34K2026-04: 13 open-market purchases, $503K2026-05: 6 open-market purchases, $178K2026-06: 19 open-market purchases, $646K2026-09: 3 open-market purchases, $78K↑ buys↓ salesdirector Qiu Wenbin — Purchase on 2026-09-15, filed 1 day after the tradedirector Qiu Wenbin — Purchase on 2026-09-14, filed 2 days after the tradedirector Wu Junhua — Purchase on 2026-09-02, filed 2 days after the tradedirector Wu Junhua — Purchase on 2026-06-24, filed 2 days after the tradedirector Qiu Wenbin — Purchase on 2026-06-22, filed 2 days after the tradedirector Qiu Wenbin — Purchase on 2026-06-18, filed 4 days after the tradedirector Wu Junhua — Purchase on 2026-06-17, filed 5 days after the tradedirector Qiu Wenbin — Purchase on 2026-06-17, filed 5 days after the tradedirector Qiu Wenbin — Purchase on 2026-06-16, filed 1 day after the tradedirector Qiu Wenbin — Purchase on 2026-06-15, filed 2 days after the tradedirector Qiu Wenbin — Purchase on 2026-06-12, filed 3 days after the tradedirector Wu Junhua — Purchase on 2026-06-11, filed 4 days after the tradedirector Qiu Wenbin — Purchase on 2026-06-11, filed 4 days after the tradedirector Qiu Wenbin — Purchase on 2026-06-10, filed 1 day after the tradedirector Qiu Wenbin — Purchase on 2026-06-09, filed 2 days after the tradedirector Qiu Wenbin — Purchase on 2026-06-08, filed 1 day after the tradedirector Qiu Wenbin — Purchase on 2026-06-05, filed 4 days after the tradedirector Qiu Wenbin — Purchase on 2026-06-04, filed 1 day after the tradedirector Qiu Wenbin — Purchase on 2026-06-03, filed 2 days after the tradedirector Qiu Wenbin — Purchase on 2026-06-02, filed 1 day after the tradedirector Wu Junhua — Purchase on 2026-06-01, filed 2 days after the tradedirector Qiu Wenbin — Purchase on 2026-06-01, filed 2 days after the tradedirector Qiu Wenbin — Purchase on 2026-05-29, filed 3 days after the tradedirector Wu Junhua — Purchase on 2026-05-28, filed 4 days after the tradedirector Qiu Wenbin — Purchase on 2026-05-28, filed 4 days after the tradedirector Qiu Wenbin — Purchase on 2026-05-27, filed 1 day after the tradedirector Wu Junhua — Purchase on 2026-05-26, filed 2 days after the tradedirector Qiu Wenbin — Purchase on 2026-05-26, filed 2 days after the tradedirector Qiu Wenbin — Purchase on 2026-04-17, filed 4 days after the tradedirector Qiu Wenbin — Purchase on 2026-04-16, filed 1 day after the tradedirector Qiu Wenbin — Purchase on 2026-04-15, filed 2 days after the tradedirector Qiu Wenbin — Purchase on 2026-04-14, filed 1 day after the tradedirector Qiu Wenbin — Purchase on 2026-04-13, filed 2 days after the tradedirector Wu Junhua — Purchase on 2026-04-13, filed 1 day after the tradedirector Qiu Wenbin — Purchase on 2026-04-10, filed 3 days after the tradedirector Wu Junhua — Purchase on 2026-04-10, filed 4 days after the tradedirector Qiu Wenbin — Purchase on 2026-04-09, filed 4 days after the tradedirector Wu Junhua — Purchase on 2026-04-08, filed 2 days after the tradedirector Qiu Wenbin — Purchase on 2026-04-08, filed 1 day after the tradedirector Qiu Wenbin — Purchase on 2026-04-07, filed 2 days after the tradedirector Wu Junhua — Purchase on 2026-04-02, filed 4 days after the tradedirector Wu Junhua — Purchase on 2026-03-31, filed 1 day after the trade
DatePersonRoleActionShares @ priceValueOwnership Δvs S&P 1mvs S&P 6mOwned afterFiling
2026-09-15Qiu WenbindirectorPurchase7,300 @ $2.72$20K+0.4% of holdingnot yet — horizon still opennot yet — horizon still open1,638,472Form 4 · filed 1 day after the trade
2026-09-14Qiu WenbindirectorPurchase7,300 @ $2.74$20K+0.4% of holdingnot yet — horizon still opennot yet — horizon still open1,631,172Form 4 · filed 2 days after the trade
2026-09-02Wu JunhuadirectorPurchase13,500 @ $2.85$38K+5.3% of holdingnot yet — horizon still opennot yet — horizon still open267,270Form 4 · filed 2 days after the trade
2026-06-24Wu JunhuadirectorPurchase29,000 @ $2.85$83K+12.9% of holding−14.7%not yet — horizon still open253,770Form 4 · filed 2 days after the trade
2026-06-22Qiu WenbindirectorPurchase10,000 @ $2.81$28K+0.6% of holding−9.2%not yet — horizon still open1,623,872Form 4 · filed 2 days after the trade
2026-06-18Qiu WenbindirectorPurchase10,000 @ $2.77$28K+0.6% of holding−10.2%not yet — horizon still open1,613,872Form 4 · filed 4 days after the trade
2026-06-17Wu JunhuadirectorPurchase18,500 @ $2.84$53K+9.0% of holding−8.8%not yet — horizon still open224,770Form 4 · filed 5 days after the trade
2026-06-17Qiu WenbindirectorPurchase10,000 @ $2.83$28K+0.6% of holding−8.8%not yet — horizon still open1,603,872Form 4 · filed 5 days after the trade
2026-06-16Qiu WenbindirectorPurchase10,000 @ $2.72$27K+0.6% of holding−7.4%not yet — horizon still open1,593,872Form 4 · filed 1 day after the trade
2026-06-15Qiu WenbindirectorPurchase10,000 @ $2.79$28K+0.6% of holding−6.6%not yet — horizon still open1,583,872Form 4 · filed 2 days after the trade
2026-06-12Qiu WenbindirectorPurchase10,000 @ $2.72$27K+0.6% of holding−6.8%not yet — horizon still open1,573,872Form 4 · filed 3 days after the trade
2026-06-11Wu JunhuadirectorPurchase18,000 @ $2.69$48K+9.6% of holding−1.4%not yet — horizon still open206,270Form 4 · filed 4 days after the trade
2026-06-11Qiu WenbindirectorPurchase10,000 @ $2.67$27K+0.6% of holding−1.4%not yet — horizon still open1,563,872Form 4 · filed 4 days after the trade
2026-06-10Qiu WenbindirectorPurchase10,000 @ $2.64$26K+0.6% of holding+3.4%not yet — horizon still open1,553,872Form 4 · filed 1 day after the trade
2026-06-09Qiu WenbindirectorPurchase10,000 @ $2.72$27K+0.7% of holding+4.9%not yet — horizon still open1,543,872Form 4 · filed 2 days after the trade
2026-06-08Qiu WenbindirectorPurchase10,000 @ $2.77$28K+0.7% of holding+5.5%not yet — horizon still open1,533,872Form 4 · filed 1 day after the trade
2026-06-05Qiu WenbindirectorPurchase10,000 @ $2.65$27K+0.7% of holding+5.5%not yet — horizon still open1,523,872Form 4 · filed 4 days after the trade
2026-06-04Qiu WenbindirectorPurchase10,000 @ $2.67$27K+0.7% of holding+5.1%not yet — horizon still open1,513,872Form 4 · filed 1 day after the trade
2026-06-03Qiu WenbindirectorPurchase10,000 @ $2.63$26K+0.7% of holding+5.8%not yet — horizon still open1,503,872Form 4 · filed 2 days after the trade
2026-06-02Qiu WenbindirectorPurchase10,000 @ $2.69$27K+0.7% of holding+5.4%not yet — horizon still open1,493,872Form 4 · filed 1 day after the trade
2026-06-01Wu JunhuadirectorPurchase20,000 @ $2.70$54K+11.9% of holding+8.4%not yet — horizon still open188,270Form 4 · filed 2 days after the trade
2026-06-01Qiu WenbindirectorPurchase10,000 @ $2.73$27K+0.7% of holding+8.4%not yet — horizon still open1,483,872Form 4 · filed 2 days after the trade
2026-05-29Qiu WenbindirectorPurchase10,000 @ $2.57$26K+0.7% of holding+10.3%not yet — horizon still open1,473,872Form 4 · filed 3 days after the trade
2026-05-28Wu JunhuadirectorPurchase19,500 @ $2.56$50K+13.1% of holding+12.9%not yet — horizon still open168,270Form 4 · filed 4 days after the trade
2026-05-28Qiu WenbindirectorPurchase10,000 @ $2.56$26K+0.7% of holding+12.9%not yet — horizon still open1,463,872Form 4 · filed 4 days after the trade
2026-05-27Qiu WenbindirectorPurchase10,000 @ $2.58$26K+0.7% of holding+12.1%not yet — horizon still open1,453,872Form 4 · filed 1 day after the trade
2026-05-26Wu JunhuadirectorPurchase10,000 @ $2.55$26K+7.2% of holding+8.5%not yet — horizon still open148,770Form 4 · filed 2 days after the trade
2026-05-26Qiu WenbindirectorPurchase10,000 @ $2.55$26K+0.7% of holding+8.5%not yet — horizon still open1,443,872Form 4 · filed 2 days after the trade
2026-04-17Qiu WenbindirectorPurchase16,000 @ $3.14$50K+1.1% of holding−24.4%not yet — horizon still open1,433,872Form 4 · filed 4 days after the trade
2026-04-16Qiu WenbindirectorPurchase17,500 @ $2.84$50K+1.2% of holding−23.1%not yet — horizon still open1,417,872Form 4 · filed 1 day after the trade
2026-04-15Qiu WenbindirectorPurchase11,000 @ $2.71$30K+0.8% of holding−6.1%not yet — horizon still open1,400,372Form 4 · filed 2 days after the trade
2026-04-14Qiu WenbindirectorPurchase11,500 @ $2.63$30K+0.8% of holding−1.5%not yet — horizon still open1,389,372Form 4 · filed 1 day after the trade
2026-04-13Qiu WenbindirectorPurchase12,100 @ $2.48$30K+0.9% of holding−4.1%not yet — horizon still open1,377,872Form 4 · filed 2 days after the trade
2026-04-13Wu JunhuadirectorPurchase11,084 @ $2.49$28K+8.7% of holding−4.1%not yet — horizon still open138,770Form 4 · filed 1 day after the trade
2026-04-10Qiu WenbindirectorPurchase12,400 @ $2.43$30K+0.9% of holding+2.8%not yet — horizon still open1,365,772Form 4 · filed 3 days after the trade
2026-04-10Wu JunhuadirectorPurchase5,372 @ $2.40$13K+4.4% of holding+2.8%not yet — horizon still open127,686Form 4 · filed 4 days after the trade
2026-04-09Qiu WenbindirectorPurchase11,650 @ $2.58$30K+0.9% of holding−1.9%not yet — horizon still open1,353,372Form 4 · filed 4 days after the trade
2026-04-08Wu JunhuadirectorPurchase30,886 @ $2.54$78K+33.8% of holding+0.4%not yet — horizon still open122,314Form 4 · filed 2 days after the trade
2026-04-08Qiu WenbindirectorPurchase11,600 @ $2.58$30K+0.9% of holding+0.4%not yet — horizon still open1,341,722Form 4 · filed 1 day after the trade
2026-04-07Qiu WenbindirectorPurchase12,000 @ $2.51$30K+0.9% of holding+0.8%not yet — horizon still open1,330,122Form 4 · filed 2 days after the trade
2026-04-02Wu JunhuadirectorPurchase30,000 @ $2.47$74K+48.8% of holding−0.4%not yet — horizon still open91,428Form 4 · filed 4 days after the trade
2026-03-31Wu JunhuadirectorPurchase14,000 @ $2.40$34K+29.5% of holding+3.3%not yet — horizon still open61,428Form 4 · filed 1 day after the trade

The vs-S&P columns are a labeled look-back on what the stock did after each filing, measured against the index over the same window. Descriptive history, not a claim about the person or a reason to trade.

11 award / exercise / gift records — not counted as purchases

Awards, option exercises, gifts and tax-withholding disposals are shown separately and never counted as open-market purchases or sales — they carry no conviction information.

DatePersonRoleActionSharesOwned afterFiling
2026-08-28Yu Bin HelendirectorOption exercise5,60317,269Form 4
2026-08-28Yu Bin HelendirectorOption exercise16,80942,000Form 4
2026-08-28Yu Bin HelendirectorAward / grant18,00058,809Form 4
2026-08-28Qiu WenbindirectorAward / grant174,000579,000Form 4
2026-06-30Ye ChangqingdirectorOption exercise51,80942,000Form 4
2026-06-30Ye ChangqingdirectorOption exercise17,26917,269Form 4
2026-05-21Ye ChangqingdirectorAward / grant42,00093,809Form 4
2026-05-21Chan Yiu PongdirectorAward / grant42,00058,809Form 4
2026-05-21Hsia Hsien-Chieng StevedirectorAward / grant42,00058,809Form 4
2026-05-21YU BINdirectorAward / grant24,00040,809Form 4
2026-03-30Zhu YanjieofficerAward / grant300,000433,353Form 4

Source: SEC Form 4 filings. Each row links to its original filing.

Across 2012–2021, stocks where a CEO, C-suite officer, or director had recently made an open-market common-stock purchase ran about +28 bp per month above the universe average (n=34,268 stock-weeks). A historical tendency, not a prediction.

Congressional disclosures

No congressional trades disclosed for this company.

Research tool, not investment advice — historical frequencies, not recommendations. A product of Marovel Technologies LLC. Full terms.